Booodl FY16 Update: 17,338 Shopper Visits Influenced, 20,000 Stores, SDO Launched

Following a $2.8 million funding round led by Scentre Group in late 2015, Booodl has made significant progress in its mission of making it easy to find the right store selling what you want. We have influenced 17,338 shopper visits since February, have well over 20,000 stores on Booodl and validated that physical retailers will pay for a service that helps them get discovered and drive sales.

Booodl also launched StoreDiscoveryOptimisation.com (SDO) as a resource for stores, brands and shopping malls to improve their discoverability (we spoke about this topic on Sky News Australia).

Also in the past 12 months, the Booodl website was launched, both the Android and iOS apps were revamped, and Booodl for Apple Watch was released. The app was consistently featured as a top shopping app, and we were nominated for Retail Small Business of the year and Inside Retail Customer Excellence Award.

ABOUT BOOODL 

Booodl is an app that simplifies local shopping by; making it simple to list products you want to buy, locating local stores through geo-notification push reminders and location-based search, instant messaging with stores, and in-app purchasing.

The User problem/solution is validated and retail stores have embraced the value proposition. Capital is being raised to continue R&D, grow in Australia and launch internationally.