Demand for Emmy Winning Shows

13th November 2015, Parrot Analytics

What does global demand look like for Emmy- winning content?

The 67th Emmy Awards was particularly memorable.

With one of the most diverse set of winners in its history, the Emmys recognized some of best content in the industry. This year’s Emmys saw HBO content take the biggest wins, along with some of the best digital originals such as Amazon’s Transparent and Netflix’s Orange is the New Black.

In this article, it noted that when movies won an Oscar (the Emmy equivalent for movies), an increase in box office sales was observed due to an increase in the demand for that movie post-Oscar win. The same article also noted that with Netflix’s 31 nominations and 7 wins at the 66th Emmy awards in 2014, it saw a short-lived increase in its stock. Showcasing that recognition from winning prestigious industry awards such as the Emmys can have a number of positive effects on content businesses, as they are seen as leading providers of great content.

Riding on the buzz of the Emmys, we wanted to investigate the global demand for Emmy-winning content around the world, across platforms. Understanding demand for Emmy-winning content may help when it comes to content acquisition, sales, marketing and advertising. The recognition of quality from an Emmy award could even be the factor that saves a show from being cancelled.

To read the full article, please click here.