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News and Announcements

Parrot Analytics in the News; Bloomberg, Asia TV Forum, Investopedia and More

  • Published September 23, 2016 9:43AM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

14th June 2016, Bloomberg By Angus Whitley

Your Facebook Posts, Tweets Are Writing Hollywood’s Next Hit

Your Facebook posts and tweets may contain hidden creativity. In fact, they could be helping to write the next Hollywood blockbuster.

As once-monolithic television audiences splinter and migrate to the Internet, viewers have unwittingly turned the creative process upside down. Their social media posts, blogs and file downloads are telling streaming companies and producers what actors, writers and themes to weave together on-screen for the best chance of bottom-line success.

To read more, please click here.

5th August 2016, Asia TV Forum By Lunita S V Mendoza

Its Complicated Measuring Mammoths 

“To understand consumption these days, we need new data systems, new processes, new tools and new metrics,” said David Boyle, Executive Vice President of Insight at BBC Worldwide, a client of Parrot Analytics.

This becomes increasingly pertinent as the landscape of ‘television” evolves to greater heights of complications. Entities across the globe are taking the place of – if not adding on to – our beloved telly, the “boob tube”, “idiot box”, and yes, the “baby-sitter”.

To read more, please click here.

19th September 2016, Investopedia By By Rakesh Sharma

Streaming Services Win Big At Emmys (AMZN, NFLX)

It was a win for streaming services last night as they hauled in a total of 15 trophies at the Emmy awards last night. The personal brand of Jeff Bezos, founder of Amazon.com Inc. (AMZN), also received a major boost when he got a number of shout outs from awardees.

Amazon’s Prime streaming service won six awards as Transparent, a show which has already racked up wins in previous years, added two more to its tally last night. That tally included an award for best lead actor in a comedy.

To read more, please click here.

29th June 2016, Variety By Todd Spangler

Bruce Tuchman, David Bishop Join Board of TV-Data Startup Parrot Analytics 

Parrot Analytics, a tiny hatchling of a company that’s built a global system for measuring demand for TV content, has secured the backing of two notable Hollywood execs.

Joining the company’s board are Bruce Tuchman, former president of AMC Global and the Sundance Channel Global, and David Bishop, former president of Sony Pictures Home Entertainment and MGM Home Entertainment. Both also plan to invest in Parrot Analytics, but the size of their investment isn’t being disclosed; the startup says it’s currently in the middle of raising a round of financing.

To read more, please click here.

15th September 2016, Media Week By James Manning

Parrot Analytics: Measuring the global demand for TV content

Parrot Analytics is a New Zealand-based business that has gone global with its unique measurement of television programs being broadcast across all platforms.

Parrot has developed a measurement called demand expressions where programs from Netflix and other over-the-top (OTT) broadcasters are able to be compared to the demand for other shows delivered via traditional or other means to the audience.

To read more, please click here.

11th August 2016, Screen Daily By Jeremy Kay

Parrot Analytics, all3media International sign pact

EXCLUSIVE: The LA-based research firm has added another client to an expanding portfolio that includes BBC Worldwide.

UK-based distributor all3media International will use Parrot Analytics’ data science to add forensic insight to its global TV licensing operation.

To read more, please click here.

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