Poppin Pods to launch with longer lasting fresh herbs

A new range of fresh herbs – Poppin Pods – is set to launch in selected David Jones and Norton Street Grocer stores across Sydney on Thursday 5 December 2013, providing a longer-lasting alternative to pre-cut herbs which are prone to premature wilting and discolouration.

Poppin Pods is a modular system that lets you choose up to three ‘pods’ of living herbs to display in a stylish yet compact window unit. There are five display options to choose from – rustic, galvanized and white tin, eco bamboo and timber. The pods are designed to be enjoyed then replaced, giving the customer the flexibility to mix and match in accordance with their preferences and usage.

Each pod of herbs is a fully-grown living plant – with the roots still in tact. The clever pod design retains water, keeping herbs happy and healthy for longer, no green thumb needed. Although they are still living, Poppin Pods herbs are mess-free – thanks to the absence of drip holes, combined with gridded feet and a topsoil surface mesh for spill prevention.

Adam Stott, Chief Executive Officer at Poppin Pods says “we’re delighted to announce the launch of Poppin Pods in a bid to overcome the pain points commonly experienced with pre-cut and potted herbs – such as premature wilting and spoilage as well as unwanted mess.

“We’re confident that the stylish design of Poppin Pods offers something for every taste – from the rustic farmhouse to the contemporary kitchen. Not only does Poppin Pods make a great Christmas gift, it also ensures the goodness of living herbs is always at your fingertips”, Stott said.

Madeleine Taylor, David Jones General Manger for Food and Home said “the introduction of Poppin Pods to our product line-up demonstrates our commitment to offer the very best in gourmet produce in our Food Halls. We are incredibly excited to be bringing such a fresh and exciting concept to our customers”.

The launch range will include ten popular culinary herbs – Basil, Coriander, Parsley, Mint, Rosemary, Dill, Thyme, Sage, Chives, Rocket (Arugula), with Tarragon launching shortly after. Poppin Pods will be available from exclusive grocery stores including David Jones Market Street as well as Norton Street Grocer Bondi Junction, from 5 December 2013. Further roll-out is planned for the new year.

For more information, please visit www.poppinpods.com.au

Investor Enquiries
Adam Stott
Chief Executive Officer
Poppin Pods Pty Ltd