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News and Announcements

Seeing is believing with MyWave

  • Published March 20, 2015 3:37PM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

By MyWave Customer Experience Officer Amy Johnson

A recent Australian Financial Review article looked at “the waves of technological disruption washing over the (banking) sector and leading it into a new, personalised, experience-based economy”.

And, while there is wide understanding among banks and their customers that massive change is underway, it’s only when you see MyWave’s personal assistant – FRANK – in action helping find a home, organise a mortgage, pay bills, buy a new car, find a new kitchen, buy a new TV – all without filling in a single form – that the penny drops.

MyWave’s latest Frank in Banking and Finance video shows how a bank can leverage its multi-sided network of partners as well as its own services to deliver a completely revolutionary personalised experience for customers.

And it’s important to understand that the transactions and capabilities demonstrated are not just imaginary screens developed to show what is hypothetically possible. What is demonstrated is fully supported by MyWave’s highly scalable cloud-based platform.

Right now MyWave is working with customers in the banking banking, tourism, retail, utilities and automotive sectors. Our customers are those enterprises that are either fast moving digital disruptors or businesses which are being digitally disrupted wanting to move up the value chain from selling ‘stuff’ to creating value based around personalised relationships with individual consumers.

We’ve written and published thousands of words about how MyWave is flipping the old CRM model on its head. We’ve enthused about how MyWave CMR allows dynamic two-way relationships where the customer is in charge of their data and the experience. We’ve talked about how we can give businesses real time market data and enable instant and relevant contextual offers and promotions.

But it’s only when we SHOW Frank in action that there’s understanding and excitement.

So stay tuned for more SHOW and less TELL. Frank is here.

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